Home Buyer’s Guide
The Home Buyer’s Guide was developed as part a comprehensive reimagining of Sereno Group’s marketing approach. I designed this piece under the new brand guidelines and in collaboration with the communication and executive teams. This piece was created to expand in house materials for agents that reflect the company's roots and culture while enhancing its appeal to today's discerning consumers. Featured here are a few sample pages from the 26 page brochure.
Developed design layout from Word docs
Brainstormed creative flowcharts
Collaborated with Communications Director and Art Director
Lead the design process from inception to completion