ADOPTION INITIATIVE
- Researched topic and social good campaigns
- Brainstormed project interaction
- Developed project objectives
- Collaborated with Art Director for effective problem solving and awareness techniques
- Printed and assembled model campaign box
- Designed magazine feature article
- Directed photo shoot.
Project Adoption Initiative was created as a conceptual social good campaign. My campaign focuses on raising awareness for the need of adoption and the tangible ways people can get involved in caring for orphans. The main target is the stat inside the box: if only 7% of Christians cared for an orphan, the crisis would be ended. Though we are not all called or capable to adopt, we are all called to help the orphan. In the Adoption Initiative campaign display, there are four gifts people can give to help: the gift of love, of hope, of resources, and of finances. Some are given directly to the child, some are given to the family. Inside each box are magnets with stories of children and families, designed to be take-aways at an awareness event. The campaign also includes a magazine spread and an Instagram account.
Photos by CB Design. Mockups by GraphicBurger.