THREAT METRIX T-SHIRT
- Brainstormed ideas with event director
- Researched similar events and demographic.
- Collaborated with client’s Marketing Team for revisions
This t-shirt was designed for a CrossFit event for ThreatMetrix. I designed the logo and t-shirt design. The thumbprint is a tie to ThreatMetrix’s tagline, “Digital Identity”. The thumbprint later inspired ThreatMetrix’s logo refresh design. The new logo incorporated an icon of a computer chip with the chip’s detailing mimicking a thumbprint.
Mockups by Courtney Meyer Design and GraphicBurger.